Seven Ways to Drive Targeted Traffic

Author: Angela Paul
Seven Ways to Drive Targeted Traffic An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task. Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them. The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself. The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers. The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest. The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time. The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation. The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned. The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it. Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.
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Social Networking and Blog Sites Capture More Internet Time and Advertising

Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.
“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
Among those taking note of this trend: advertisers. Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession. Share of estimated spend on these sites has doubled, from 7 percent of online ad spend in 2008 to 15 percent in 2009.
Year-over-Year Percent Change in Online Ad Spend by Industry (U.S., August 2009)
Estimated Spend on Top Social Network Sites
Year-over-Year Percent Growth
Industry
Aug-08
Aug-09
On Social Network Sites*
On All Sites
Entertainment
$1,097,700
$10,012,800
812%
40%
Travel
$473,700
$2,198,200
364%
-11%
Business to Business
$683,400
$1,941,700
184%
-8%
Automotive
$1,110,200
$3,085,800
178%
-26%
Health
$1,131,500
$2,754,900
143%
8%
Web Media
$11,231,800
$26,855,700
139%
30%
Software
$526,400
$1,202,500
128%
-29%
Financial Services
$3,233,900
$6,415,900
98%
-10%
Public Services
$6,836,500
$13,203,100
93%
13%
Telecommunications
$12,449,500
$23,550,300
89%
-1%
Consumer Goods
$1,913,400
$3,349,200
75%
8%
Hardware & Electronics
$654,000
$1,022,900
56%
-47%
Retail Goods & Services
$8,101,400
$12,556,800
55%
-12%
Source: The Nielsen Company
*Estimated spend on social networking sites is based off of data for the top ad-supported member community sites ranked by unique visitors in August 2009.

How Many Links Should I Have To Point At My Website?

Author: Jmac

Using links as a way to get your search engine ranking high is a good thing. The question that many people ask, though, is just how many links should you have in order to have this happen? Can you have too many? Link marketing is the use of links to build traffic to your website as well as to build your search engine ranking. These things go hand in hand. If you want to increase your search engine rank, work on your links.

But, How Much?

There is no real set number. It's not having ten or twenty or even having a 100. It is more about having the right type of links coming to your website. For example, you need to consider both reciprocal links as well as those that are one way links. One way links generate traffic to your site without luring someone away with additional links on your website. Reciprocal links, when placed correctly and used in the right overall manner can help as well.

Beyond this, you will want to work with having good quality links. The links should be related in some way to your website. For many this will mean finding webmasters that offers similar, but not the same content as your site. If you are in the market of refurbishing homes, you may want to have links at your site that are not directly related but indirectly. Here, you could have a roof specialist listed.

As far as how many links you should have pointing to your website, the best number to go with is as many as you can. Make sure that they are solid, well researched links, not something that is inexpensively purchased. Make sure they provide for both reciprocal and one way links. Use them correctly and your business really can benefit from them.

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About the Author:

Jmac is an online researcher of Affiliate Marketing, for more insight on how people all over the world are earning an income online go to
http://www.effiliatecity.info/start-affiliate.php

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