April 21st, 2010
There are two general groupings of SEO techniques, on-page factors and off-page factors. In this article we are going to be talking about the off-page factors, which relate to building backlinks to your site.
Getting a lot of quality backlinks should be a consistent part of your SEO efforts. As long as you build your links in a way that looks natural, the more links you build the better off you will be. It looks a lot more natural if you work on getting a handful of backlinks every week than if you suddenly got 10,000 backlinks overnight because you bought them from a link farm. Unnatural patterns are noticed by the search engines and they can penalize your website if they associate it with these practices.
There are many ways to get backlinks. You can develop relationships with other webmasters to exchange links from other related sites. Participate in forums related to your website and be sure to have a link to your site as part of your ’signature’. Write articles for article directories which include a link back to your site in the ‘bio box’. Add links in Squidoo lenses or HubPages that you create about your topic. If you have a blog submit your RSS feed to RSS Aggregator sites, and add it to your Squidoo lens or HubPage. Use Social Bookmarking services to bookmark your pages and encourage your visitors to do the same. Use Twitter to send out a ‘tweet’ when you post a new article. These are just a few ideas to get you started. There are many web 2.0 properties and social networks to use in your link building campaign.
Now that you know where to get backlinks, the other important aspect is that, when possible, you use good anchor text for the backlnks you create. The anchor text is the text that turns into the hyperlink (it’s often blue, sometimes underlined). The search engines also use this text to figure out what your site, or page, is about. So where you can, specify what the anchor text will be. You want to use your main keywords, and variations on your main keywords. Try to vary it a little (that looks natural), while still keeping it relevant of course. Keep in mind that the keywords you use when you are linking to a specific page are not necessarily going to be the same as when you are linking to your homepage.
Sometimes it is not an option for you to specify the anchor text. But it is important to take advantage of the opportunity to when you can specify it. If you exchange links with another site, specify what you want your anchor text to be. The other webmaster will probably appreciate it because it saves them time having to decide what it should be. You will have total control over the anchor text when you create Squidoo lenses, HubPages, in article bio sections, and your forum signatures. Use it wisely.
We’ve covered the basics of getting backlinks in this article. Keep applying these techniques until it becomes second nature and you will see an improvement in both your search engine rankings and an increase in the traffic to your site.
Posted in Online Business, Promotion and Marketing
Tags: Anchor Text, Blog, Bookmark, Boost Traffic, Build Traffic, Forums, Groupings, Handful, Hubpages, Hyperlink, New Article, Relationships, Search Engines, Seo Techniques, Signature, Social Bookmarking Services, Social Networks, Squidoo Lens, Tweet, Website Traffic
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